Develop and implement the company's marketing strategy to drive brand awareness, customer acquisition, and sales growth.
Oversee the development and execution of marketing campaigns across various channels, including print, digital, social media, and experiential marketing.
Collaborate with the creative team to ensure brand consistency and develop creative assets to support marketing initiatives.
Monitor market trends, consumer insights, and competitor activities to identify new opportunities and inform marketing strategies.
Manage the annual marketing budget and allocate resources effectively to achieve business objectives.
Build and maintain strong relationships with media partners, influencers, and industry stakeholders to maximize brand exposure.
Lead the development and implementation of innovative digital marketing strategies, including social media marketing, content marketing, SEO, and email marketing.
Analyze marketing data and performance metrics to measure the effectiveness of campaigns and make data-driven recommendations for improvement.
Drive customer research initiatives to gain insights into the target audience, their preferences, and purchasing behavior.
Collaborate with cross-functional teams, including product development, sales, and operations, to align marketing strategies with business objectives and ensure seamless execution.
Stay up-to-date with industry trends, technological advancements, and best practices to drive innovation and competitive advantage.
Qualifications:
Bachelor's degree in marketing, business, or a related field. MBA preferred.
Proven experience as a CMO or similar role within the apparel industry.
Strong understanding of marketing principles and techniques, especially within the fashion industry.
Demonstrated experience in developing and executing successful marketing campaigns across various channels.
Proficiency in digital marketing strategies, including social media marketing, content marketing, SEO, and email marketing.
Excellent leadership and management skills, with the ability to inspire and develop a team.
Strong analytical skills and the ability to interpret data and make data-driven recommendations.
Creative thinker with a strong attention to detail and ability to think strategically.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
Up-to-date with the latest industry trends and best practices.
